How to Improve Your LinkedIn Growth and Engagement

Today, we're diving into what I like to call your “secret sauce” on LinkedIn! This isn't just about creating amazing content (though that's key too)—we’re looking at one of the most overlooked factors in boosting your reach: increasing your impressions through real engagement.

If you prefer watching over reading, you get the full breakdown on this topic in my YouTube video here.

Now, let’s get into it: Impressions refer to the number of times your content shows up in other people's feeds.

This post got 5’248 impressions

The more impressions you get, the more chances you have to be seen by the right people — people who are interested in what you have to say.

And it’s not about going viral; it's about building your presence authentically, which ultimately tells LinkedIn, "Hey, this content is valuable!"

Why Impressions Are the Secret Sauce

Let’s start with why impressions are key. Impressions refer to the number of times your content appears in LinkedIn feeds.

Imagine every impression as a new set of eyes on your content.

Now, the goal isn’t to go viral; it’s to get the right eyes on your posts consistently.

When LinkedIn sees people actively engaging with your content, it sees you as valuable and pushes your posts to more people.

But here’s the kicker: high-quality engagement is what fuels these impressions. Let’s talk about how to keep it real and sustainable with the three crucial Engagement steps.

1. Show Up in Your Own Comments

One of the biggest mistakes people make?

They post and then vanish — ever heard of Posting and Ghosting? Yep, that’s what that means. You publish your post, and then close down LinkedIn and do something else.

LinkedIn favors creators who actually interact with their audience, so don’t disappear!

Stick around for 30-45 minutes after you post, responding to every comment as it comes in.

Not only does this boost impressions, but it shows your audience that you’re there to engage.

Quick Tip: Don’t overdo it with forced follow-up questions just to keep the conversation going. Be selective, and only ask questions when you genuinely want to know more about the other person’s insights.

2. Engage with Intention on Other Posts

Commenting on other people’s posts is one of the best ways to expand your reach. But skip the “Nice post!” or “Thanks for sharing.” Dive deeper. Your comments should show a little personality, add value, and reflect your unique perspective.

People take notice of genuine engagement and might just click over to your profile to learn more!

Use Farirai as an example of someone who provides a quality comment. You can bet that I accepted his connect request without thinking twice.

Pro Tip: Focus on engaging with creators who have a similar following size. This way, they’re more likely to reciprocate, building a community of supportive connections.

3. DM Like a Human, Not a Bot

Here’s where the magic happens — direct messages.

When someone engages with your content, don’t hesitate to continue the conversation in a DM.

And here’s the golden rule: never send a pitch or a link right off the bat! Instead, think of it like striking up a conversation at a friendly cocktail party. Get to know them first, and let the relationship build naturally.

People remember genuine connections, and when they’re ready for what you offer, they’ll think of you.

Trust me, this works far better than any automated message or hard sell.

Skip the Engagement Pods

Engagement pods may sound tempting, but they’re like buying followers.

They bring fake engagement, which won’t help you build a real audience or understand what resonates. Instead, connect with people whose content genuinely interests you.

This way, you’ll naturally attract people who are aligned with your brand.

Final Thoughts: Make LinkedIn a Two-Way Street

LinkedIn engagement isn’t about talking at people; it’s about connecting with them.

Use these strategies to create genuine two-way communication, and watch your impressions — and relationships — grow.

And if you’re ready for even more tips, make sure to subscribe to my YouTube channel for the latest insights on building your LinkedIn presence without the burnout.

Let’s get your LinkedIn engagement up and running.