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You want to create consistent, high-quality content that grows your audience, but every time you sit down to plan it out, it feels like climbing Everest in flip-flops.

Sound familiar?

Trust me, I’ve been there.

But I’ve found a way to make content creation so much easier — and dare I say — even fun.

During a recent training, I walked my clients through how to use AI tools like ChatGPT and Descript to create and repurpose content strategically, and today, I’m sharing the highlights with you.

Whether you're just starting to post on LinkedIn or looking to take your content strategy to the next level, this guide will help you build a system that works for you.

Step 1: Establish Your Content Pillars

Content pillars are like your North Star. They give your audience a reason to tune in while keeping your messaging consistent.

I work with four core pillars that I recommend to my clients:

Educational Content

Share tips, insights, or how-to guides. This is where you get to shine as the expert who actually knows their stuff.

Inspirational Content

Think personal stories, client wins, or even lessons from your struggles. People connect with people — don’t be afraid to get real.

Solution-Focused Content

Show how your methods are unique, and solve specific problems. It’s not about selling — it’s about helping.

Authority-Building Content

Share trends, data, and bold opinions to position yourself as a go-to voice in your niche.

When you stay consistent with these pillars, your audience will know what to expect from you — and they’ll keep coming back for more.

Step 2: Plan Ahead with a Content Calendar

Creating content on the fly? Stressful.

Planning your content a week — or even a month — ahead? Game-changer.

A content calendar helps you map out what to post, when to post, and which pillar it fits into.

I even suggest jotting down your goals for each piece of content: Do you want to inspire? Educate? Start a conversation?

Pro Tip: Review your calendar regularly to see what’s working (or not) and adjust.

Content isn’t a one-size-fits-all game — it’s about finding what resonates with your people.

Step 3: Use AI Tools Like ChatGPT to Work Smarter, Not Harder

I’ll admit, I was skeptical about AI at first.

Could a tool really help me create content that sounds like me?

But here’s what I discovered: when you give ChatGPT clear instructions, it’s like having a brainstorming buddy who’s always available.

Here’s an example:

“Create a weekly LinkedIn content plan with one post for each of the following pillars: Educational, Inspirational, Solution-Focused, and Authority-Building.”
“Draft a 3-paragraph post that inspires my audience to take action without sounding salesy.”

It’s not perfect, but it gives you a solid draft to build on — saving you tons of time and brainpower.

Step 4: Repurpose Your Content Like a Pro

Here’s my favorite secret: One piece of content, e.g. a long form video, can be turned into several other pieces!

Here are three examples:

Turn a Video into a Blog Post: Use Descript to transcribe your video, edit it into an article, and voilà—a blog like this one is born!
Break a Carousel Into a Listicle: Got a high-performing carousel post? Repurpose it into a punchy listicle for your blog or newsletter.
Transform a Webinar Into Snippets: Pull the best insights from a webinar and turn them into bite-sized social posts.

Your audience isn’t seeing every piece of content you create, so repurposing ensures your best ideas get the attention they deserve.

Step 5: Analyze, Refine, Repeat

Here’s the truth: not every post will be a home run.

But the beauty of platforms like LinkedIn is that they give you data.

Look at your post views, engagement, and new connections to figure out what’s resonating — and do more of that.

One of my clients discovered her audience loved when she shared quick, actionable tips — so she started doing more of them.

Her reach skyrocketed, and her inbox started filling up with inquiries.

You don’t need to spend hours staring at a blank screen or reinvent the wheel every week.

By creating content that aligns with your pillars, planning ahead, and repurposing like a boss, you’ll not only save time but also attract your dream clients.

Ready to Attract Your Dream Clients on LinkedIn?

If you’re tired of spinning your wheels and want to follow a proven method to grow your audience and convert connections into paying clients, then I’d LOVE to see you inside LinkedIn Breakthrough!

Join the waitlist today to be the first to know when we’re accepting new clients into the program.

Join The Waitlist HERE

Don’t miss your chance to transform your LinkedIn strategy and start seeing real results!

Effortless Content Creation: A Simple, Strategic Approach to Consistent Posting